недеља, 06. октобар 2013.

The boardroom drama behind BlackBerry's demise


The Globe and Mail this week published an extensive investigative report on the dramatic rise and fall of BlackBerry, detailing some of the high-level disputes that ultimately plagued the smartphone maker. Underpinning the drama was a philosophical debate on the company's future, and arguments over how to respond to the launch of the iPhone. Tensions came to a head in a board meeting late last year, when CEO Thorsten Heins discussed the Z10 with BlackBerry executives. Co-founder and former co-CEO Mike Laziridis warned Heins against coming out with a full touchscreen phone, urging the board to instead focus on its trademark keypad devices and strong enterprise base, but BlackBerry ultimately sided with Heins. The Z10 was a flop and months later, BlackBerry's future is more uncertain than ever.

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